VICE President Samia Suluhu Hassan has called on tourism authorities and stakeholders to be innovative and strategic in promoting the country’s tourist attractions to win hearts of more tourists abroad.
She said this is Dar es salaam on Friday at the Swahili International Tourism Expo (S!TE) , noting that tourism is among sectors growing very fast in Africa, in which case it is a high fast in Africa, in which case it is a high time to increase the number of tourists.
This exposition is being held in the Julius Nyerere International Convention Centre (JNICC) in the heart of the city and ends today.
“I know the tourism sector very well because I once served as minister for tourism in Zanzibar. Tanzania is one of few countries in the world to be endowed with abundant tourist attractions, with about 28 percent of our land having tourist attraction sports.”
“We should be strategic and exploit these opportunities to boost our revenues” she said over 180 tourism agents were attending the three days expo from 30 countries worldwide together with 150 companies from various.
The participants are displaying goods and services emanating from the tourism industry that they represent.
Quoting figures, the VP said in 2016 over 1.3 million tourist visited Tanzania and it is expected that by 2025 revenue from tourism sector will reach 16 billion/= per annum.
The Minister for Tourism and Natural Resources, Dr. Khamis Kigwangala said if the Expo’s potentials were fully utilized that would provide an opportunity for small entrepreneurs to promote themselves in the international market.
“This Expo has gathered tourism stakeholders from over 30 countries worldwide, small entrepreneurs who do not have enough resources to promote themselves worldwide, and therefore this is a golden opportunity” he pointed out.
“In addition as a nation is an opportunity to promote ourselves internationally, we fly our flag to all the tourism ambassadors present here. We stand a better chance to use this opportunity because Tanzania is blessed with multiple tourist attractions and therefore we must brag” she told the participants.
The board chairman for the Tanzania Tourism Board (TTB), Judge (Rtd) Thomas Mihayo thanked President John Magufuli for his personal efforts in supporting the tourism sector in the country.
“These efforts of our President and his team will not be in vain. They will help to make Tanzania a tourism hub not only in Africa but for the entire world, so Tanzania will be the first country that comes to mind when tourists think of destination,” he said
Without government support, this sector will not be able to grow because there are several issues that need financial and policy support. Monetary support is needed especially in infrastructural development such as roads, bridges and electricity in areas where there are tourist attraction” he said
Earlier, TTB executive director Devota Mdachi said TTB’s expectations were to see the sector flourishing in the aftermath of the exhibitions.
“This is the third exhibition since we started in 2014, we are thankful that the number of participants has increased this year, and small tourist companies will have an opportunity, to grow though these exhibitions as there are companies from every corner of the world ” she said.
S!TE has this year been hosted by TTB I collaboration with Kilifair (the Kilimanjaro Tourism Industry Fair) and attracted participants from Nigeria, Morocco, Kenya, Uganda, Rwanda, Mauritius, South Africa, Malawi, Ethiopia, Namibia, Zimbabwe and India, as well as tourism agents form India the United Kingdom, Ethiopia, Germany, Morocco and the United States.
The Marketing Manager of Tanzania Tourist Board, Mr. Geofrey Meena explaing to the Vice President, Hon Samia Suluhu on TTB's publication when she visited the stand.
Some of the participant of the SITE opening ceremony at (JNICC)
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