The World Tourism Forum Lucerne (WTFL) has named Tanzania’s Elizabeth Mwakajila among three
winners of the Tourism Star Award slated for Lucerne Switzerland between May 1and 3 this year after
winning a World Tourism Forum essay competition, as one of three winners of the Tourism Star Award.
The other two winners are Gechson Khun, founder of Kek Soon’s Cuisine &Culture Tours in Cambodia,
and Gursharm Singh, manager of Taj Hotels in India. They will also receive global recognition and be
awarded at the WTF Lucerne in Switzerland together with Elizabeth.
Ms Mwakajala who is also a project Coordinator at Thomson Safaris, will be honored by the World
Tourism Forum Lucerne (WTFL) in collaboration with Pacific Asia Travel Association (PATA) for
documenting inspired story about destination Tanzania and its array of natural resources as well as
issues pertaining to sustainable tourism through environment protection and sustainability of natural
Speaking shortly before presenting her with the national flag ahead of her flight to Lucerne City,
Tanzania Tourist Board (TTB) Managing Director, Ms Devotha Mdachi said Ms Mwakajila will be honored
for her altruistic effort in putting the country’s natural resources on the global map.
“Elizabeth has managed to beat 300 other participants in the Tourism Star Award 2019, something that
the country should be proud of “pointed out Mdachi, noting that the young lady will be a good envoy for
According to Ms Mdachi, the award nominee efforts were in line with ‘Tanzania Unforgettable’, a brand
campaign to boost the country’s international appeal and visibility.
TTB Board Chairman, Judge (rtd) Thomas Mihayo said the board is all the time open to receive ideas and
always to support all Tanzanians daring enough to come up with ideas that will help promote the
country and its attractions overseas.
Describing her achievement, Ms Mwakajila said she was able to convince WTFL jury with her
commitment and passion for the work she does in taking the country’s tourism sector to next level.
She said she didn’t take the awards too seriously after it was advertised online, not until she attempted
penning down the success stories about Tanzania’s tourism and what the government was doing to
More than 500 International industry leaders, decision makers, investors, ministers, professors, start-
ups, young talents and next generation leaders are expected to gather in Lucerne, Switzerland, for the
6 th World Tourism Forum Lucerne gala scheduled to take place from 2nd to 3 rd May 2019.
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