Grow Your Brand. Grow Tanzania Tourism.
Join Tanzania’s leading organisations in promoting one of Africa’s most remarkable tourism destinations while expanding your business through a strategic partnership with the Tanzania Tourist Board (TTB).
Every Visitor Creates Opportunities Across the Economy.
Tourism is a major driver of employment, investment and foreign exchange earnings in Tanzania. Every visitor creates customers for airlines, hotels, tour operators, banks, telecommunications, transport, healthcare, retail, technology and many other industries.
Destination marketing is therefore a shared national investment. As Tanzania attracts more visitors, participating businesses gain stronger brands, wider networks and new commercial opportunities.
A Stronger Destination Creates Stronger Businesses.
The Destination Tanzania Partners Club transforms destination promotion into a professionally managed collaboration between the Tanzania Tourist Board and corporate Tanzania.
Invest Together
Mobilise strategic private-sector investment in destination marketing.
Compete Globally
Expand international tourism campaigns and strengthen Tanzania’s global market reach.
Build Long-Term Partnerships
Strengthen collaboration between TTB and leading organisations across Tanzania.
Grow Sustainably
Create a sustainable model that benefits government, businesses and local communities.
Choose Your Level of Impact.
Each annual partnership delivers commercial value, meaningful engagement and a stronger connection to Destination Tanzania.
Platinum Partner
USD 100,000 Annual InvestmentDesigned for industry leaders seeking maximum visibility, premium exposure and exclusive industry-category rights.
- Exclusive industry partnership—one Platinum Partner per category
- Premium branding across TTB global marketing campaigns
- Participation in international trade fairs and roadshows
- Joint international destination marketing campaigns
- Featured placement on Destination Tanzania platforms
- Access to international buyers and investors
- Participation in tourism investment forums
- Priority inclusion in major campaigns, including AFCON 2027
- Executive networking with tourism stakeholders
- Official Destination Tanzania Platinum Partner recognition
Gold Partner
USD 50,000 Annual InvestmentDesigned for organisations seeking extensive exposure through selected tourism campaigns, events and promotions.
- Brand visibility across selected TTB campaigns
- Participation in selected trade fairs and roadshows
- Digital destination marketing collaborations
- Listing on Destination Tanzania platforms
- Invitations to tourism networking events
- Official Destination Tanzania Gold Partner recognition
Silver Partner
USD 25,000 Annual InvestmentDesigned for organisations ready to actively support destination marketing and tourism promotion.
- Official Destination Tanzania Silver Partner recognition
- Visibility across selected TTB communication platforms
- Inclusion in destination marketing campaigns
- Listing on Destination Tanzania platforms
- Invitations to selected tourism stakeholder events
Who Can Join?
The programme welcomes organisations whose success is connected to tourism and that are committed to promoting Tanzania as a world-class tourism destination.
Partnership With Measurable Value.
Global Visibility
Build national and international brand presence through trusted Destination Tanzania campaigns.
Trade Access
Connect with tourism consumers, travel trade networks, international buyers and investors.
Business Growth
Access co-branding, product promotion, customer acquisition and investment opportunities.
Stronger Reputation
Associate your organisation with tourism, conservation and sustainable economic growth.
By investing together, Tanzania can attract higher-value travellers, strengthen its global tourism brand, create employment and generate more opportunities across every sector.
Together We Market Tanzania.Together We Grow Business.
Professional Management. Transparent Value.
The Tanzania Tourist Board will ensure that every partnership delivers measurable visibility and meaningful engagement through professionally managed marketing campaigns, events and strategic collaborations.
Ready to Grow With Destination Tanzania?
Join a national movement positioning Tanzania among the world’s most competitive tourism destinations.