Destination Tanzania Stakeholders Forum 2026 Strengthens Tourism Collaboration

The forum brought together representatives from government institutions, tourism associations, tour operators, accommodation establishments, airlines, conservation organisations, development partners and other key stakeholders within Tanzania’s tourism value chain.

The meeting provided an important platform for stakeholders to discuss opportunities, challenges and collaborative strategies for strengthening the promotion of Tanzania in regional and international tourism markets.

During the forum, stakeholders emphasised that successfully positioning Tanzania among the world’s leading tourism destinations requires stronger coordination and collaboration between the public and private sectors.

Participants were encouraged to strengthen partnerships, share tourism information and collectively support initiatives aimed at increasing Tanzania’s competitiveness, visibility and attractiveness in the global tourism market.

Destination Tanzania Digital Platform

One of the major highlights of the forum was the presentation and discussion of the Destination Tanzania digital platform, which has been developed to improve access to tourism information and connect travellers with attractions, experiences and service providers across the country.

The platform serves as a digital travel companion, helping visitors discover Tanzania, plan their journeys and access important tourism services through one integrated digital ecosystem.

Stakeholders reviewed the platform and provided recommendations on how its content, functionality, visibility and participation by tourism businesses could be further improved.

Strengthening Destination Marketing

The forum also included discussions on Tanzania’s tourism marketing priorities, digital promotion, destination branding, participation in international tourism exhibitions and preparations for major regional and international events.

Participants highlighted the importance of presenting consistent, accurate and updated information about Tanzania across digital platforms, tourism institutions and private-sector businesses.

Stakeholders further emphasised the need to promote Tanzania’s diverse tourism experiences, including wildlife safaris, beaches, cultural heritage, adventure tourism, meetings and conferences, community-based tourism and emerging tourism products.

Key Areas of Agreement

At the conclusion of the forum, stakeholders agreed on the importance of:

• Strengthening collaboration between the Tanzania Tourist Board and tourism industry stakeholders.
• Improving and regularly updating tourism information available through the Destination Tanzania platform.
• Encouraging tourism businesses and service providers to participate actively in destination marketing initiatives.
• Increasing coordinated digital promotion in domestic, regional and international tourism markets.
• Strengthening Tanzania’s representation at international tourism exhibitions, forums and major events.
• Maintaining consistent destination messaging across tourism institutions and private-sector businesses.
• Developing sustainable tourism experiences that benefit visitors, businesses and local communities.

The Tanzania Tourist Board confirmed that the recommendations and contributions collected during the forum would support the improvement of Tanzania’s destination marketing strategies and strengthen cooperation between the government and tourism industry stakeholders.

The Destination Tanzania Stakeholders Forum 2026 concluded with a renewed commitment from participants to work collectively through partnership, innovation and coordinated promotion to position Tanzania as one of the world’s most attractive and unforgettable tourism destinations.